Future Vision is based on a study that tries to deliver for the future possibilities of the new era for the traditional TV. Creating the solutions for the future won’t be directly the facts from big actors in the business. The root for “Future Vision” is a local channel in danger Kanal12 because of the upcoming new era.
The selection of this channel is that while the traditional TV suffers a little the local and small channels damage is a lot bigger than the big actors. Transition era of the traditional TV is inevitable. So, for the problem area, Kanal12 is one of the best examples since they can show that the transition stage of traditional TV is not just the replacement of online advertising is climbing over the top while the TV advertising is going down.
It is a serious situation that has to be considered from bottom to top actors. While the TV channels have their answers, Future Vision offers a possible future for the audience as well. So that TV channels can draw a conclusion what might interest the audience so that traditional TV still remains in people’s lives. Here is a short history of traditional TV and advertising, how the problem that TV channels face today occurred.
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Short History on Traditional TV and Advertising
At 1920’s commercial radio stations began to broadcast, there was no advertising because radio equipment manufacturers wanted to sell radio transmitters and receivers by establishing their own radio stations. This, what is called sponsoring today, lead to a stage where broadcasters started to sell advertising time to the several businesses.
From the beginning of TV age until recently, a lot of companies reached millions of consumers to be their customers, in other ways advertising has been used for brand recognition and it has been succeeded.
Nowadays, with the growing technology of the internet, the traditional TV is on transition stage. Corporate advertisers have used the TV channels as a promotion tool and it has been the very strong tool. The transition stage has put this tool in danger and now TV channels have started to suffer from the current situation.