STUDY ON CONSUMER BEHAVIOR IN EURO FOOD PVT LTD

The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources on consumption related items.That includes what they buy, why they buy, when they buy it, where they buy it, how often they buy it for purchase and the impact of such evaluations on future purchases, and how they dispose of it.

Consumer behavior is the study of how people buy, what they buy when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology, and economics. It attempts to understand the buyer decision-making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people’s wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

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The process of consumption has long been associated with sex and gender, thus, it comes as no surprise that consumer researchers often examine the effects of these variables on consumer behaviors. It also comes as no surprise that much is known about sex and gender and how they impact buying and consuming activities. Yet there is one gender-related variable, gender identity, that has both intrigued and perplexed consumer behavior researchers for over four decades.

PROFILE OF THE M/S EURO FOOD PRIVATE LTD

EURO FOOD LIMITED is a diversified company comprising seven major manufacturing divisions, Six of these manufacturing factories are located in a sprawling estate of over 112 acres, where the corporate office is also situated about 23 Km away from the estate.

BASICS

“Go for the Best” – Whether it is Men, Machinery Materials it has been Aurofood’s policy to go to the best in the world to give its customers the BEST IN QUALITY.

World-class machinery, dedicated team with the prime motive of customer satisfaction, the best of ingredients with love and care, these are the secrets of the success, the quality leader has achieved in the last three decades.

Source: www.final-yearproject.com

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