MBA Project Report On iPhone marketing plan – Projects Reports

The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apple target segments consist of professionals, students, corporate users, entrepreneurs, and healthcare workers.

Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smartphone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power.

SWOT Analysis

Strengths:

Innovative –

The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device.

Compatibility –

The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability.

Ease-of-Use –

The all-new touchscreen interface making operations extremely intuitive. It is radically different from those of other phones or PDAs that recognizes multi-finger gestures, just as the human hand normally behaves. The Mac OS X application embedded into the iPhone assures users will easily recognize what they can do Brand awareness – Apple is well known for cool essential gadgets like the iPods along with great technological innovations like the original Macintosh.

Price –

At $350, the iPhone would be sold at a reasonable price for its value. It outperforms any other PDA or smartphone on the market and the convenience of having multiple features combined into one-device increases its overall value.

Quality –

The iPhone has one of the brightest and most scratch resistant screens in the market. It also has a fine metallic finish that is durable and light. The software suite included is also unsurpassed with their ease of use and resistance to computer viruses.

Weaknesses

Image –

The Apple brand is not targeted towards business people, which most smartphones have targeted. Does not have a reputation as being compatible with the corporate world.

Source: mba.final-year-projects.in

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