MBA Project on Cultural Entry Barriers for SMES

Cultural Entry Barriers for SMES This article is based upon MBA Project – Cultural Entry Barriers for SMES. This article is concise form of the project. This is very useful for the students of management. Some of the contents are given down below and you can download the entire project as well.

Purpose: The purpose of this paper is to study the cultural barriers faced by Small and Medium

Enterprises (SMEs) in entering Japanese market and to see how the successful companies have

overcome the barriers.

Design/methodology/approach: An exploratory case study with qualitative research through semistructured

interviews (telephonic and Skype) with foreign SMEs in Japan. 17 interviews could be

conducted in 12 companies out of 76 companies contacted.

Theoretical framework: The theoretical framework encompasses barriers studied by Namiki (1998)

for classification of the entry barriers and applied the same on SMEs. The cultural aspect has been

deployed in accordance to theory of House et al. (2004), Trompenaars & Hampden-Turner (2012) and on

the cultural dimensional framework of Hofstede et al. (2010). It further includes language in

intercultural communication and barriers related to it.




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