Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicle and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing.
Mahindra is best known for utility vehicles and tractors in India, Its automotive division, the company’s oldest unit (founded in 1945), makes jeeps and three-wheelers (not passenger “auto rickshaws,” but utilitarian delivery and flatbed incarnations). M&M’s farm equipment sector, formed in 1963 during India’s green revolution, manufactures tractors and industrial engines. M&M also produces military vehicles. The company has facilities located throughout India.
The survey involved gathering wide information about the company, its products, customer satisfaction and impact of various competitive firms on the company.
From the information collected, various aspects were identified where the company needs to focus more to improve the efficiency of marketing team of Mahindra Automotives.
The research was conducted through collection of primary and secondary data. Secondary data was collected through visiting various web sites, automobile magazines and other reliable sources. Primary data was collected through a well-framed questionnaire, of which later a detailed analysis was done using various statistical I.T. tools like MS Word and MS Excel.
On the basis, the secondary data analysis and the extensive analysis of the primary data, interpretations were drawn for the questions and conclusion is drawn. Certain suggestions are also drawn from the analysis to help. Mahindra Automotives to increase its market share in commercial passenger segment and MPVs. The main research that followed is to know
“Customer satisfaction towards Mahindra BOLA RO SLX”, a new SUV recently launched by Mahindra. Due to the limited resources and time constraints, the study was conducted within the area Gurgaon (NCR) city.
• About Customer Satisfaction
• Introduction of Automobile Industry
• Industry performance in 2008-09
• History of Mahindra & Mahindra Automotive
• Millstone, awards and accolades
• About Mahindra Bolero
• About Mahindra dealer
Customer Satisfaction is the buzzword used by the business people for the success of organization in the present days. Due to the increases of heavy competition in every product – Line it become difficult for the companies to retain the customers for longer time. So retain the Customer for longer time the marketer has to do only one things i.e. customer satisfaction .If Customer is fully satisfied by the product it not only rub the organization successfully but also Fetch many benefits for the company. They are less process sensitive and they remain customer For a longer period. They buy addition products overtimes as the company introduce related Produce related products or improved, so customer satisfactions is gaining a lot of importance in the present day. Every company is conducting survey on customer satisfaction level on their products .To make the products up to the satisfaction level of customers.
This project is also done to know the customers satisfaction on the BOLERO on behalf of Mahindra and Mahindra Automobiles.
The impact of automobile industry on the rest of the economy has been so pervasive and momentous that is characterized as second industrial. It played a vital role in helping the nation to produce higher value good and services and in the enhancing their skills and impose tremendous demand for automobile.
The decrease in the interest rate and easy available of cars loons from 2 to 3 years, lot of car manufacturers company facing cut throat competition in the fields of technology and price, So to gain the market share it is important for the institutes to satisfy its customers and to retain the reputation and its image.